Resume - Running for Office

Responsible for the consistency, quality and creation of distributed sales and marketing visuals and materials; marketing communications and event management; Salesforce reporting and dashboards; website SEO management; management of Google Ads

Marketing Collateral Design and Content Creation

Datasheets, brochures and product catalogs
Training course catalogs
Internal and customer-facing PowerPoint presentations
Business cards, stationery and proposals
Responsible for creation, maintenance and distribution of brand book and overall brand integrity

Advertising Design and Content Creation

Graphics design for social media
Ad design for electronic and print periodicals
Marketing emails, drip marketing and automated campaigns created and delivered (through Act-On and Pardot) to a 30,000+ contact customer base
Internal/external building signage and banners

Event Marketing

Trade show graphics including 10’ to 30’ booth design
Small to large scale signage
Promotional items and branded clothing
Trade show and event management

Packaging/Product Design

Product packaging design
Device enclosure graphics
Product logo and label design
User interface design for custom applications

Photography/Videography

3D modeling and photo-realistic renderings
Product photography and editing for use in promotional and instructional materials
Video creation for promotional and instructional purposes
Custom music soundtracks

Additional Marketing Duties

Manage Google Ads Account
Manage social media accounts (Twitter, Facebook, YouTube)
Manage ongoing SEO improvements to website
Creation of marketing statistical reports and dashboards in Salesforce

Primary Tools: Adobe Creative Cloud Suite (Illustrator, InDesign, Photoshop, Premier, After Effects, Acrobat), Figma, Canva, Adobe Firefly, Rhino 3D/V-Ray; Salesforce Marketing Cloud Account Engagement (Pardot Automated Mail), Act-On Email Marketing, Salesforce, Microsoft Office Suite; Audio Recording and Editing Software (Logic Pro X, Adobe Audition, Sonar)

create print pieces including advertisements, large format displays, business collateral, multimedia presentations, electronic communications, and broadcast graphics
design and create logos, and develop branding guidelines
design and develop HTML, CSS and WordPress websites for a variety of clients in small business and non-profit sectors
manage creative projects from conception through production
act as principle client liaison for all design and technical matters
produce creative content using a variety of applications for B2B and B2C communications
compose and record original music for corporate presentations, television, radio and web

develop and implement strategic communications to support internal programs using variety of multimedia formats
design, develop, manage and promote multiple intranet sites and database-driven online tools (including customer service logging tool and online content and communications calendar)
graphic and content design for web, multimedia and print applications
product logo design and graphic design for print, video and web
design and create content for executive presentations and staff motivational materials
management of shared internal design resources (logo and photography archive)
production and management of content (written and graphic) designed to increase program awareness and traffic to several key internal web sites
graphic and content design for web, multimedia and print applications
manage and perform scheduled site reviews for content accuracy and relevance
serve as sole point of contact for content changes
develop and deliver 80% of all incentives graphic HTML communications to internal entire corporate audience of ~35,000