Social media posts are all about the content, but you have to catch the reader’s eye first. Some of the designs incorporate content to split the duty with the post, and a few are purely decorative – either way, branding helps to set these kinds of images apart from straight photo stock downloads.
I’ve created hundreds of social post images for Teledyne LeCroy–so many and so varied that our management asked us to create a poster featuring some of them to hang in our facilities.