This was another key product launch that required product shots. No units could be spared for photographs, and no mechanical file was available to use as a starting point, so I created this model based on photographs from the product manager. Later, I created more accurate product shots from the engineering model, but my temporary fix made the marketing launch possible.
Product catalogs are always being updated to reflect new offerings. But having the time to overhaul the design is a rare luxury, so when you finally do have the opportunity, the design has to be one that everyone will be happy with for a while. The Frontline brand of Teledyne LeCroy never had a product catalog until I introduced the first iteration some years before the one pictured here. They received an enthusiastic welcome from salespeople who were used to hauling around loose datasheets to every event.
I’ve done quite a few product and services brochures in my time at Teledyne LeCroy, some of which are depicted on the left.
The interface before the redesign…
The interface before the redesign…
My ray gun drawings are based on real-world objects. I use vintage drill parts and other sundry materials, add some paint and wiring, and use a filament bulb to make a cool retro lamp. The illustrations are pretty accurate, if stylized, recreations of those pieces.
Another fun puzzle to solve is product branding, particularly when it also serves as user interface. Limited spaces require a clear and concise approach, and special attention to precision. Some of the products I’ve branded have silk screened graphics directly onto the enclosure (left), while others, like the one pictured above, have applied labels. The Harmony product, which was created by a number of talented people, is currently being used by the production vendor as an example of efficient and attractive product design.
Social media posts are all about the content, but you have to catch the reader’s eye first. Some of the designs incorporate content to split the duty with the post, and a few are purely decorative – either way, branding helps to set these kinds of images apart from straight photo stock downloads.
I’ve created hundreds of social post images for Teledyne LeCroy–so many and so varied that our management asked us to create a poster featuring some of them to hang in our facilities.
My Crozet poster (above) is the best seller from a larger freelance endeavor of retro-styled travel posters of central Virginia locales.
Some of these are available in the museum store at James Monroe’s Highland in Charlottesville, and they’re all available on Etsy.
I enjoy working on pamplets – the use of linked but separated spaces is always a fun knot to unravel, especially when so much real estate is spoken for (e.g. association logos and bulleted lists). The piece above helped Teledyne LeCroy launch a new product/service package.
Buck slips are always a fun challenge because of the narrow aspect ratio and limited real estate. I find the format to be a natural fit for white space and imagery, which I tried to take advantage of in both of these pieces.
Including a few others here for a variety of northern Virginia clients.
