Somewhere between Charlottesville and Richmond, a woman named Billie Jo Adsit is helping young horseback riders rack up enough blue ribbons to choke… well, a horse, thankyouverymuch. Most people think “Adsit” must be short for something, or an acronym. I was very aware that I had to mix caps and lower case to not reinforce that idea. Anyway, she loves the logo and thinks it’ll make a swell western belt buckle!